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[ Reports ] Retention

Reports > Active KPI > Retention provides transition of persistence rate and number of users who have installed your app.

The following is displayed.

- Persistence rate and number of the users for each period based on the date when the app was installed

Rate and number can be selected from the upper side of the page.

The following can be selected from the upper side of the page as well.

  • Filters (Group, Campaign, Country and OS)
  • Displayed users (Hourly, Daily, Weekly and Monthly)
  • Time range

[ Retention ] 

Color strength represents persistence rate. 

Find definitions of terms such as Retention here.

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