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[ Reports ] First Purchase

Reports > Monetization KPI > First Purchase provides transition of First Purchase rate and First Purchase Users number on the length of time that has elapsed since the install. The following is displayed.

- Paying users number and paying rate for each period based on the date when the app was installed

Rate/Number can be selected from the upper side of the page.

The following can be selected from the upper side of the page as well.

  • Filters (Group, Campaign, Country and OS)
  • Displayed users (Hourly, Daily, Weekly and Monthly)
  • Time range

[ First Purchase ]

Color strength represents purchase rate.

Find definitions of terms such as First Purchase here.

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