Reports > Monetization KPI > First Purchase provides transition of First Purchase rate and First Purchase Users number on the length of time that has elapsed since the install. The following is displayed.
- Paying users number and paying rate for each period based on the date when the app was installed
Rate/Number can be selected from the upper side of the page.
The following can be selected from the upper side of the page as well.
- Filters (Group, Campaign, Country and OS)
- Displayed users (Hourly, Daily, Weekly and Monthly)
- Time range
[ First Purchase ]
Color strength represents purchase rate.
Find definitions of terms such as First Purchase here.