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[ Reports ] LTV

Reports > Monetization KPI > LTV provides transition of purchase average rate on the length of time that has elapsed since the install. The following is displayed.

- Purchase average rate for each period based on the date when the app was installed

The following can be selected from the upper side of the page.

  • Filters (Group, Campaign, Country and OS)
  • Displayed users (Hourly, Daily, Weekly and Monthly)
  • Time range

[ LTV ]

Color strength represents purchase average rate.

Find definitions of terms such as LTV here.

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