Reports > Monetization KPI > LTV provides transition of purchase average rate on the length of time that has elapsed since the install. The following is displayed.
- Purchase average rate for each period based on the date when the app was installed
The following can be selected from the upper side of the page.
- Filters (Group, Campaign, Country and OS)
- Displayed users (Hourly, Daily, Weekly and Monthly)
- Time range
[ LTV ]
Color strength represents purchase average rate.
Find definitions of terms such as LTV here.