Reports > Custom KPI > ROAS provides ROAS of each campaign for specified period. Installation period and sales period can be specified. The following is counted and ROAS for each campaign is listed.
- Sales in the sales period from users who have installed the app in the installation period
Three display formats (Groups, Networks and Campaigns) can be selected from the upper side of the page. ROAS for each campaign will be calculated by entering costs.
[ ROAS/Groups ]
*Total value in groups and total value for each OS are displayed.
[ ROAS/Networks ]
*Total value in networks and summary value for each campaign which belongs to the network are displayed.
[ ROAS/Campaigns ]
Find definitions of terms such as ROAS here.