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Counted values displayed on reports

The following are displayed on reports. 

- Install
This page provides transition of installs and aggregated daily unique installs.

- DAU
This page provides transition of active users. (HAU / DAU / WAU / MAU)

- Retention
This page provides transition of persistence rate and number of users who have installed the app. (Max 90 days)

 - Revenue
This page provides transition of sales and sales only from users who made a first payment.

- Sales Per Product
This page provides transition of sales per product and accumulated sales amount.

- First Purchase
This page provides transition of first purchase rate and first purchase users number on the length of time that has elapsed since the install. (Max 90 days)

- Paying Users
This page provides transition of number of paying users and purchase cases.

- ARPU
This page provides transition of ARPU.

- ARPPU
This page provides transition of ARPPU.

- LTV
This page provides transition of purchase average rate on the length of time that has elapsed since the install. (Max 90 days)

- Events
This page provides transition of event count and number of users who have reached the events.

- Spend
This page provides transition of spend count and number of users who have spent.

- ROAS
This page provides ROAS of each campaign for specified period. ROAS for the specified install/sales periods will be calculated by entering costs.

- FQ
This page provides ratio of app launch frequency and transition of that in 7 days or 30 days period.

- Data Export
On this page, measured values in accordance with specified conditions can be output to files to analyze for details.

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