Can I measure conversions without a web page for Ads?

Regardless of whether there is a web page for Ads or not, you can measure conversions when a user installs your App by clicking the tracking URL. However, please note that users are not counted as a new user attributed to your campaign in case of the followings:

  • The user has been attributed to another campaign
  • The user has installed your App by clicking the same tracking URL before
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